Résumé for Cheryl Totty
Employment History:
Logicalinks, LLC
April, 2006—present
Owner
Print & Web Design and Consulting
Horizon Software International, LLC
October, 2007—present
Creative Marketing Manager
Parsons
April, 2007—October, 2007
Sr. Graphic Designer
WMU Publishing
February, 1999–April, 2006
Art Director
February, 1999–July, 2002 and
January, 2005–April, 2006
–Design and produce two monthly, full-color magazines and two quarterly resources
–Design and produce products (books, ads, badges, event posters and banners, specialty items, etc.)
–Design book covers and interiors for New Hope Publishers (the book division of WMU)
–Function as a liaison between IT and other designers for troubleshooting Mac hardware and software
Web Designer
July 2002–December, 2004
After taking the initiative to learn Web software, I became WMU’s first in-house Web designer.
–Designed new sites, including the creation of entire sites through HTML-editing software
–Created ads for Web sites
–Created marketing ads for sites, often included copy writing
–Served on a task force created to strengthen WMU's brand and to discover and implement cross-marketing opportunities
Means Advertising
December, 1997–January, 1999
Graphic Designer
–Worked with clients to develop advertising for print media
–Produced a weekly newsletter for AmSouth Bank and a monthly newsletter for Alagasco
City Paper Company
February, 1984–July, 1997
Art Director
–Coordinated the daily activities of the art department
–Managed design projects from start to finish
–Directed the work of other designers
–Initiated and implemented the conversion of the art department to computers in the mid-80s. This change resulted in major cost- and time-savings.
Logicalinks
1995–present
Freelance Graphic Designer
–Continuing work with clients and printers to design and produce a wide variety of print and Web media
(July, 1997–December, 1997, self-employed,
full-time freelancer)
Career-Related Skills:
• Proficient in desktop publishing software including InDesign CS2, PhotoShop CS2, Illustrator CS2, QuarkXpress 6, and Acrobat Professional CS2
• Proficient in Web software including DreamWeaver MX 2004 and FireWorks MX 2004
• Working knowledge of Flash MX 2004, ImageReady CS2, FreeHand MX 2004, Corel Painter 8, and all Microsoft Office applications
• Experienced in all phases of print from conceptualization to thumbnails, comps to final layout, pre-press to press check
• Experienced in building client-side Web graphics, pages, and sites through HTML-editing software
• Experienced in troubleshooting Macintosh hardware, software, operating systems, and peripherals—scanners, CD writers, printers, external drives, etc.
• Years of experience working with varied clients and printers on a wide range of materials, not only in graphics, but often making contributions in copy writing and proofreading as well
• Personality/behavioral strengths include:
–excellent organizational and time-management skills
–conscientious about deadlines and budgets
–excellent written and verbal communication skills
–effective leadership and people skills
–ability to understand and carry out new assignments quickly with little supervision
–“big picture” thinker
–strong work ethic
–good sense of humor
• Fluent with Macs; tolerant of PCs :)
Educational Background:
Bachelor of Science Degree–1982
University of Montevallo, Montevallo, AL
–Valedictorian Scholarship
–Freshman Honors Scholarship
Major: Graphic Design
Minor: English
References:
(click to view)
• WMU
• City Paper Company
• Birmingham Jewish Foundation
• Levite Jewish Community Center
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