Understanding all the working pieces of your website, both the hidden pieces and the pieces seen by the viewer, is crucial to transform your site from an online brochure into a lead generator.
Logicalinks uses four evaluation categories for your website, found to be useful after years of experience and observation. These categories can also be modified to evaluate other marketing materials as well. However, knowing what your current situation is versus knowing what it SHOULD be, is why a professional evaluation can help.
Content refers to the messaging of your site. What is the story you're trying to communicate? Are you speaking in terms your target audience will understand and with a message that will appeal to them?
- Unique Selling Proposition: The part of your business that sets you apart from everyone else in your industry.
- Up-to-Date Content: Is everything on your site reflecting content that is current and relevant to your business and your audience.
- Testimonials: If you have them, do they contain relevant and helpful information people are looking for in a testimonial?
- Relevant Headlines: Are you using headlines in a way that lead the read to the most important information?
- Blog Content (if applicable): Does your blog content add value to your website and, by extension, to your prospects?
Connection deals with how your site handles reaching out to your customers and the ease with which you provide avenues for them to reach you.
- Call to Action: Have you created a call to action that encourages connection? If so, have you placed it in the appropriate places on your site?
- Contact Placement & Ease: Are you encouraging contact with your prospects? Have you made it extremely simple for prospects to reach you? Do they know who they'll be reaching?
- Prospect Info Collection: Are you turning your contacts into leads by asking questions that will help you when marketing to them later?
- Social Media: Have you linked your website to your social media sites and vice-versa?
- Phone Link: If your site is responsive, is your contact phone number set up as a link for mobile?
With only two categories, we've already covered ten items that are important to making sure your site is working for you.