Is your website working for you at peak efficiency? Is it selling your product or service? Is it strengthening your brand and all the good things you want associated with it?
We continue reviewing the most important elements/concepts involved in evaluating a website’s effectiveness. Please refer to Part 1 for the previous elements.
Form refers to the visual appeal and overall user interface of a website. This greatly affects a user's positive or negative response and is often the first, strongest, and possibly, the only impression they have of your business.
- Photography and/or Videos: Is your media professional, relevant, and used to create an appealing flow through your information?
- Design Elements: Does your site use a consistent theme that promotes and strengthens your brand through colors, fonts, icons, and other elements?
- Business Logo: Does your logo communicate the primary focus of your business at a glance? Is it easy to recognize and read? Does its design fit with your overall message?
- Structure/Navigation: Has your site and navigation been built in such a way even a quick glance reveals your message? Does it lead the user to deeper and deeper engagement? Is it obvious where to find information
- Readability: This not only applies to writing at a level for easy comprehension of your target audience, but also applies to appropriate font size and how the page is visually designed.
Function regards the best practices of how a website operates within wider Internet.
- Load Time: The time it takes your pages to load is affected by your code, scripts, images, and your web host, as well as other factors. Fast load times are one of the most crucial aspects for a successful site.
- Responsiveness: This regards whether or not your site will optimize its design based on the device upon which it's being viewed, i.e. desktop, laptop, tablet, or smartphone. Given how many people use their mobile devices to interact with websites, having a responsive site is necessary to provide the best user experience possible. Google's® search engine no longer indexes pages that are not responsive.
- Search Engine Optimization (SEO) Content: Does your SEO content conform to best practices that will improve your search engine rankings? Does your Open Graph content work well for your social media publications?
- Accessibility for the Disabled: In some industries, this is a government requirement, but in those where it is not, it is still considered a best practice. It also signals that your business considers all people, regardless of abilities, a welcome customer.
- Analytics: Do you have analytics in place that provide information regarding your website visitors behavior? This information can be helpful in designing the most efficient site possible based on real-world feedback.
- Secure Sockets Layer (SSL) Certification: This is an expected certification to have on sites where financial transactions occur, but more and more, there is an expectation that all sites will have their information-gathering sites encrypted. Sites that use SSL rank higher in Google® searches because they are considered more trustworthy.
If your website encompasses best practices in all of these areas, you can be assured that you are well on your way to having the best site you can, and probably, a better site than much of your competition.
If you are interested in a FREE evaluation of your website, please fill out the form found here.