branding details

corporate product brands

Solana logoKidServe logoMyHorizonPlus logoSourceBoard logoTempAlert logoVelocity logoZline logo
Solana logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design; video production from template
Solana is an online, SAAS-model product offered by Horizon Software, a provider of food service & meal payment software.

When Horizon settled on the name Solana, they wanted the logo to convey speed, brightness (the Spanish word, solana, references the sun or a sunny spot), and food service. Since the primary users of the software would be a K-12 school audience, Horizon also wanted something fun and friendly.

This logo is in the shape of a fork in the reversed-out areas, while the lines can either allude to the rays of the sun or the streams of a fast rocket. The colors in the circle represent the fire of the sun.

A few collateral pieces using our logo creation and our phrase "A new vision... a fresh approach" can be seen below, along with a web page and a product intro video we created. A template was used to start the video project. Special effects throughout the video are our own.
brand sample brochure coverbrand sample flyerbrand sample web page
KidServe logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
KidServe is a now-retired product of Horizon Software. It served as a "lite" version of Horizon's primary software and was offered to small schools who had little use or financial resources for the bells and whistles of the original software.

The focus for the logo was ease-of-use, as well as a fun representation of the product for its K-12 school lunchroom staff.

We used the classic apple imagery to represent both school and food, along with the fork and spoon to further tie in a relation to the lunchroom.
MyHorizonPlus logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
MyHorizonPlus is a now-retired product of Horizon Software. It was a short-lived umbrella brand for a suite of related software products.
Because the product covered more than Horizon's customary K-12 audience, they wanted something to indicate a range of people and ages, as well as combining the logo colors of the sub-products.

Using reversed spaces to indicate generic "people," the logo used bright background colors for the umbrella logo, while using tints of colors to make the sub-products appear as one member of the suite as shown below.

The span line not only indicated a global horizon line, it also indicated the span of MyHorizonPlus as covering the other suite of products.

Shown below are the individual product logos as well as how they were implemented into trade show booth items.
MyPaymentsPlus logoMyCommunityEd Plus logoMyProgramPlus logoMyHorizonPlus event boothMyHorizonPlus event stand ups
SourceBoard logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
SourceBoard is a now-retired product of Horizon Software. In conjunction with another partner, Horizon offered digital signage to K-12 school lunchrooms. These digital signs would pull information from Horizon's primary software, OneSource, and broadcast menus, nutrition information, schedules, and other meal information. It could also integrate other school program information to show to students as they waited in the lunchroom line.

This logo shows a simple representation of a screen with arrows that are similar to the OneSource logo. The arrows are pulling into the screen to represent the information coming from external sources into a central location.

Unfortunately, the product never really took off, so not much collateral exists.
SourceBoard flyer
TempAlert logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
TempAlert is a now-retired product of Horizon Software. In conjunction with another partner, Horizon offered wireless devices and software that could alert school lunchroom staff if refrigerators or freezers were were becoming too hot or too cold or if food being served was at incorrect temperatures. This temperature management product saved food and inventory while also avoiding potential food-borne illnesses.

In addition to coming up with the name of the product, we also created the logo. It is a straightforward representation of wireless "waves" originating from a central point, with the colors representing the cold and hot indicators it projects.
TempAlert flyerTempAlert flyer
Velocity logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
Velocity is a logo that never came to be. Prior to one of Horizon Software's products being named Solana, it was originally set to be Velocity, but trademark issues caused Horizon to go in another direction. This was logo that was slated to be used for the product before the name was scrapped.

The Velocity logo chevron and shadow showed upward and forward movement to reflect innovation and speed. Additionally, the O was made to look like a speedometer, which reinforced the sense of fast response the software was known for.
Zline logo
  • Client: Horizon software
  • Category: product brand
    ROLE: Art direction & design
Zline Computer Systems was once used by Horizon Software as an internal brand for hardware used to operate their software. Shortly before the line was discontinued, Horizon wanted to update the logo.

The Z of the Horizon logo is the most recognizable feature in every iteration of its brand, so the Z element in the name was emphasized. The three lines that make up a Z has been "cut out" of the blue box and "reassembled" as an icon that commonly represents a computer database, but also works to form the E in Zline.
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