Creating a strong brand identity is not merely about having a good logo. But consistently and professionally integrating a strong, unique logo into your marketing goes a long way toward building your brand identity and making positive connections that will be remembered by your prospects and customers.
Presentations are often the culmination of your team's efforts to make the final push for a sale. Sometimes, they are one of the first chances you have to make a good impression.
Brand identity encompasses every area of your business, not just your logo. Understanding where and how your business logo fits into your overall brand is a good first step in building a strong identity.