Some small business owners view investment into SMM the way many of us view Bitcoin…with a mix of trepidation and fear of missing out. Should I get into this? Am I passing on the chance to make a big return on a small investment?
When deciding how to measure value, remember the important difference between cost and investment... the former never comes back... the latter comes back and brings its friends.
No formula exists for web design that can account for all the possible ways a reader may move through the site, but a good designer can help make sure that when a reader lands on a page, they are provided visual clues that help.
Is your website working for you at peak efficiency? Is it selling your product or service? Is it strengthening your brand and all the good things you want associated with it?