Having a calendar planned out far enough to provide a clear path to your goals, yet flexible enough to adjust for necessary changes based on results and feedback, is a valuable tool that reduces stress and improves workflows.
Combining strong SEO practices with relevant content will give your site its best chance to work its way up in the rankings. It's requires more effort to stay on top of these practices, but the effort is offset by the cost savings.
Moving beyond basic structures into content is easy with the right guide. Knowing where your business stands allows you to choose the best path forward. This is vital information that cannot be underestimated in value.
Even when you don't know where to start, a good designer can help you focus. Just like many of us are not good with numbers, many people are not good with communicating visually or describing concepts.