evaluate

analyze. adjust. improve.

If you are interested in the free website evaluation only, please read the information below and fill out the form in step #3. If you want to learn more about our services and/or request a quote, please visit the QUOTE page.

icon of website

FREE Website Evaluation

1

How It Works

Is this really free?

That's right! After you submit the form in Step #3, Logicalinks will review your website based on the items you selected for evaluation. We will then email a report to you with absolutely no further obligation. You will also receive a once-a-month newsletter with marketing and design tips geared toward small businesses... at absolutely no cost to you. Ever.

How does this work?

In Step #2, review the four categories and items under each category to determine which parts of your site you want evaluated.

In Step #3, fill out the information form, indicating which areas you'd like for us to review. We will then send you an email with a report that indicates the strengths or weaknesses of those particular areas, as well as suggestions on how to improve any weaknesses we find.

You may then use the information we provide to decide your next course of action. Logicalinks, LLC would be happy to partner with you to turn your website into an effective marketing tool, but you may use the information any way you see fit.

How long will it take to receive your report?

We aim for a 24-hour turnaround time during the work week, but it may take as long as 48 hours. If you have not received your report within 48 hours after submission, please contact us.

Will you evaluate all of the areas of our website or our other marketing materials?

We will be glad to evaluate the entirety of your website and/or your other marketing materials for a reasonable fee. Once we have completed your free report, we can discuss the scope of the work that would be involved in further evaluations.

2

What It Means

What are the items listed for evaluation?

Below are the simple definitions for important elements to be found in an effective website, as well as the explanation of why the sections are divided as they are. 

Logicalinks uses these categories for a quick evaluation of what comprises an effective, efficient marketing website. These categories can also be applied to other marketing materials as well.

Keep in mind that your website is designed to function most effectively as a whole unit. A full evaluation and integration of all of these items will create an optimal user experience and marketing tool. We hope you will choose us to help you create that experience.

Content refers to the message of your site. What is the story you're trying to communicate, the product you're selling, the service you're offering? Are you speaking plainly in terms your target audience will understand and with a message that will appeal to them?

  • Unique Selling Proposition: The part of your business that sets you apart from everyone else who is selling the same thing.
  • Up-to-Date Content: Is everything on your site reflecting content that is current and relevant to your business and your audience.
  • Testimonials: If you have them, do they contain the most important information people are looking for in a testimonial?
  • Relevant Headlines: Are you using headlines in a way that lead the reader to the most important information?
  • Blog Content (if applicable): Does your blog content add value to your website and, by extension, to your prospects?

Connection refers to how your site reaches out to your customers and the ease with which you provide avenues for them to reach you.

  • Call to Action: Have you created a call to action that encourages connection? If so, have you placed it in the appropriate places on your site?
  • Contact Placement & Ease: Are you encouraging contact with your prospects by making your information easy to find? Have you made it extremely simple for prospects to reach you? Do they know who they'll be reaching?
  • Prospect Info Collection: Are you turning your contacts into leads by asking questions that will help you when marketing to them?
  • Social Media: Have you linked your website to your social media sites and vice-versa?
  • Phone Link: If your site is responsive, is your contact phone number set up as a link for mobile?

Form refers to the visual appeal and overall user interface of a website. This greatly affects a user's experience and is often the first, strongest, and possibly, only impression they have of your business.

  • Photography and/or Videos: Is your media professional, relevant, and used to create an appealing flow through your information?
  • Design Elements: Does your site use a consistent theme that promotes and strengthens your brand through colors, fonts, icons, and other elements?
  • Business Logo: Does your logo communicate the story of your business at a glance? Is it easy to recognize and read? Does its design fit with your overall message?
  • Structure/Navigation: Has your site and navigation been built in such a way even a quick glance reveals your message? Does it lead the user to deeper and deeper engagement? Is it obvious where to find information?
  • Readability: This not only applies to writing at a level for easy comprehension of your target audience, but also applies to appropriate font size and how the page is visually designed. Readability is especially critical for mobile devices.

Function regards the best practices of how a website operates within the wider Internet.

  • Load Time: The time it takes your pages to load is affected by your code, scripts, images, and your web host, as well as other factors. Fast load times are one of the most crucial aspects for a successful site.
  • Responsiveness: This regards whether or not your site will optimize its design based on the device upon which it's being viewed, i.e. desktop, laptop, tablet, or smartphone. Given how many people use their mobile devices to interact with websites, having a responsive site is necessary to provide the best user experience possible. Google's® search engine no longer indexes pages that are not responsive.
  • Search Engine Optimization (SEO) Content: Does your SEO content conform to best practices that will improve your search engine rankings? Does your Open Graph content work well for your social media publications?
  • Accessibility for the Disabled: In some industries, this is a government requirement, but in those where it is not, it is still considered a best practice. It also signals that your business considers all people, regardless of abilities, a welcome customer.
  • Analytics: Do you have analytics in place that provide information regarding your website visitors behavior? This information can be helpful in designing the most efficient site possible based on real-world feedback.
  • Secure Sockets Layer (SSL) Certification: This is an expected certification for sites where financial transactions occur, but more and more, there is an expectation that all sites will have information-gathering sites encrypted. Sites that use SSL rank higher in Google® rankings because they are considered more trustworthy.

3

Let's Get to Work