orizon Software afforded many opportunities to design printed materials. From direct mail postcards and flyers to multi-page booklets and conference invitations, presenting information for the company's software through compelling design was always a top priority.
At Horizon Software, as with many industries, the main objective is to effectively communicate the benefits of the product to the target audience. This often involves integrating a lot of information into a small space, highlighting the most most essential topics with relevant images and headlines.
In the top-most example, a sandwich became my idea for an entire campaign... the presentation (assembling the printed pieces as the elements of a sandwich), the design, the images, the puns, and using the personalized URLs to gather information. Mailing the piece in a brown paper lunch bag was my colleague's idea, which really brought the entire mailing together nicely. Read more about the success of this particular campaign
in a case study written by the print vendor.