integrate

Your Business & Our Services

Lots to chew on.  Pull up a chair.  Tuck in a napkin.  Dig in.
PRINT COLLATERAL
CREATION
Ranging from business cards to event displays, print materials are often the most costly part of your marketing budget. Make it count.
Convert cost to investment
WEB DESIGN & DEVELOPMENT
Your web presence is your 24/7 employee. Make it work to engage customers and build your brand as a value proposition.
develop a presence that sells
PHOTOGRAPHY/VIDEO PROCESSING & PRODUCTION
Images are the most attention-grabbing elements in your marketing plan. Use compelling images to attract and connect.
Do more than say cheese
web
web design & development

Is your website working for you? Is it selling your product or service? Is it strengthening your brand and all the good things you want associated with it? If you're not sure, Logicalinks can offer you some helpful advice.

we will give you a basic website evaluation for free!

Logicalinks will review four items you choose for evaluation and provide an assessment, along with any suggestions for improvement. We will submit our findings to you in a PDF for your records and for gathering second opinions.

What's the catch? No catch. If we provide an evaluation for your website, we will include your email on our e-newsletter list which is published once or twice a month. You may unsubscribe at any time after your first newsletter, but we think you'll appreciate the valuable small-business marketing advice you can gain from it.

Just follow the link below to access the form requesting the parts of your website you want evaluated. You may choose one element from each of these four categories to be evaluated. Each element is fully explained on the form.

Content
  • unique selling proposition
  • up-to-date
  • testimonials
  • headlines
  • blog (if available)
Connection
  • call to action
  • contacts
  • name collection
  • social sharing
  • phone link for mobile
Form
  • photos
  • design elements
  • logo
  • readability
  • structure
Function
  • load time
  • responsiveness
  • navigation
  • Search Engine Optimization (SEO)
  • Accessibility
  • Analytics
  • Secure Socket Layer (SSL)
Yes! I want a free website evaluation!

You may not know exactly what you want or need when it comes to marketing. Don't feel bad about that... we probably don't know much about your specialty either. That's why we count on people with experience to lead us through the maze of options to the best solution.

At Logicalinks, we offer one free, half-hour phone consultation prior to the start of any project to help determine if partnering with us can lead your marketing efforts toward greater success.

Initial Consultation (Free 1/2-hour by phone)

Prior to our discussion, you will be invited to submit a form covering these items:

  • goal of your project
  • scope of the project
  • desired timeframe from start to completion
  • existing resources you have to assign to the project
  • your budget

After Logicalinks receives your submission, we will set up a time to discuss your project. We will also discuss:

  • additional resources that might be required
  • our availability based on your timeline
  • realistic expectations based on all of the above
RESERVE YOUR FREE HALF-HOUR CONSULTATION NOW!

Within web design and development, other creative disciplines are often needed. Below are explanations of the services and pricing (when available) Logicalinks offers for the scope of web design and development.

discover how design can help your business
Individual headshot prices 
basic
$59/person
10 shots/poses
1 final digital image
0 clothing change
1 backdrop choice*
$15/person
per clothing change
$30/additional
backdrop change
popular
$69/person
11–20 shots/poses
2 final digital images
1 clothing change
1 backdrop choice*
$15/person
per clothing change
$30/additional
backdrop change
deluxe
$89/person
21–30 shots/poses
3 final digital images
1 clothing change
2 backdrop choices*
$15/person
per clothing change
$20/additional
backdrop change
group shot prices
the pack
2–5 people
$99/group
10 shots/poses
1 final digital image
$10/five extra poses
$20/additional
final images
the gang
6–10 people
$149/group
10 shots/poses
2 final digital images
$10/FIVE EXTRA POSES
$25/additional
final images
the gaggle
11–20 people
$249/group
10 shots/poses
3 final digital images
$10/FIVE EXTRA POSES
$25/additional
final images
architectural—Internal & external

If you have created a business environment that is visually pleasing, it can serve as a draw for potential employees, a way to communicate that you pay attention to every aspect of your business, or simply a statement that you enjoy working in beautiful surroundings. Whatever the reason, Logicalinks can show off the details of your workspace to its best advantage.

Drone photography coming soon!

work locations

Whether it’s construction sites, landscaping, plumbing, or any one of  numerous other possibilities, we can highlight your business at the point where it happens. Work site photography is great for showing the scope of the work you do, the safety precautions you implement, how you organize the work, and so much more. The harder, more complicated, or even more dangerous your work is, the more value-to-cost you can convey to your customers with work-site photos.

Drone photography coming soon!

service & product performance shots

The services and products your business offers are best communicated through showing exactly how the services are performed or how the products are used. Additionally, showing your actual employees provides a uniqueness to your images that stock photography simply cannot provide. From including uniforms to showing your brand name, service and product performance shots set your photos apart from the competition.

product glamour shots

Whether in a catalog or online, if your business offers products, you want them to be shown in the best possible light, literally and figuratively. Customers expect to see products from multiple sides with important details highlighted. Logicalinks knows how to position your products to maximize their best selling points—whether it’s reproducing bright colors or showing reflection off of chrome, we can show off your products in a way that helps them sell.

highlight the best side of your people, products, places, and services
make your images look better
let's do something eye-catching

Writing text that becomes engaging content is an art as much as design. Logicalinks works with you on some or all of these areas to create a compelling message that will speak to your target audience.

create writing that connects
clarify & strengthen your message
make your images look better

While the Web is a smaller, distinct part of the larger Internet, we grouped these Internet-related marketing items into our web design and development category for simplicity's sake.

Internet marketing works in tandem with your print collateral to establish and strengthen your brand. It provides an excellent, cost-efficient way to promote your business to a wide variety of prospects or a narrow targeted audience, depending on your goals and budget.

Two-fer
responsive templates
$149/two
pick two types of templates from the list
1 design option for each template choice
Your logo in header
3–5 relevant icons
1 cover stock photo included in each option
2 grid layout options for each template
1 footer with social media contacts
1 revision per template
$69/additional template types
additional revisions available at hourly rate
four-fer
responsive templates
$279/four
pick four types of templates from the list
1 design option for each template choice
Your logo in header
6-8 relevant icons
1 cover stock photo included in each option
1 stock photo included in body of each option
3 grid layout options for each template
1 footer with social media contacts
1 revision per template
$59/additional template types
ADDITIONAL REVISIONS AVAILABLE AT HOURLY RATE
six-fer
responsive templates
$439/six
All six templates from the list included
1 design option for each template choice
Your logo in header
8–10 relevant icons
1 cover stock photo included in each option
2 stock photos included in body of each option
4 grid layout options for each template
1 footer with social media contacts
1 revision per template
ADDITIONAL REVISIONS AVAILABLE AT HOURLY RATE
focus your marketing
three-month social media packages
occasional
24 ads over three months
$59/month
4 social media outlet formats*
2 design/message Themes per month
1 format change per month***
$19/additional outlet format per month
steady
48 ads over three months
$119/month
4 social media outlet formats*
1 DESIGN/MESSAGE theme per week
1 FORMAT CHANGE PER MONTH***
$19/additional outlet format PER MONTH
persistent
96 ads over three months
$229/month
4 social media outlet formats*
2 DESIGN/MESSAGE themes per week
1 FORMAT CHANGE PER MONTH***
$19/additional outlet format PER MONTH
six-month social media packages
occasional
48 ads over Six months
$49/month
4 social media outlet formats*
2 DESIGN/MESSAGE themes per month
1 FORMAT CHANGE per month***
$15/additional outlet format per month
STEADY
96 ads over six months
$99/month
4 social media outlet formats*
1 DESIGN/MESSAGE theme per week
1 FORMAT CHANGE PER MONTH***
$15/additional outlet format PER MONTH
PERSISTENT
192 ads over six months
$189/month
4 social media outlet formats*
2 DESIGN/MESSAGE themes per week
1 FORMAT CHANGE PER MONTH***
$15/additional outlet format PER MONTH
one-year social media packages
occasional
96 ads over one year
$39/month
4 social media outlet formats*
2 DESIGN/MESSAGE themes per month
1 FORMAT CHANGE per month***
$12/additional outlet format per month
STEADY
192 ads over one year
$79/month
4 social media outlet formats*
1 DESIGN/MESSAGE theme per week
1 FORMAT CHANGE PER MONTH***
$12/additional outlet format PER MONTH
PERSISTENT
384 ads over one year
$149/month
4 social media outlet formats*
2 DESIGN/MESSAGE themes per week
1 FORMAT CHANGE PER MONTH***
$12/additional outlet format PER MONTH
We're in!

Blogging is an excellent way to drive steady traffic to your website, to set up your business as an expert and thought leader in your field, and to build trust with your customers and prospects as someone who offers valuable information and insight on a regular basis.

Logicalinks does not have the resources to write copy for all of the websites we serve, but we are available for help with determining your blog marketing plan, editing, or proof reading.

Blog-related pricing is by quote only, due to the numerous variables involved.

let's get going

You may know how you want to use your website to market your business. You may even know how you want it to look, but are you sure about how to make it function well? 

Logicalinks knows which platforms work best with certain types of sites. We don't oversell what you need... that's not the way to build customer loyalty and trust. We make suggestions for what you need now, with a path toward where you want to grow. Because when your business succeeds and grows, Logicalinks want to be the one you choose to grow with you.

HOW ABOUT SOME FREE ICING ON THE AFFORDABLE CAKE? If you subscribe to our Standard or Premium Maintenance/Support Package, your hosting is FREE for as long as your keep your subscription!*

*Free hosting offer applies only to the host services we recommend.
let's decide where your 24/7 employee should live

Logicalinks can build sites that allow you to maintain your own content with a content management system (CMS) and to deal directly with your host for technical needs. However, if you feel more comfortable being more "hands off," we also offer very reasonably priced maintenance/support packages. Logicalinks provides a set number of hours per month for site updates and/or any technical issues you may encounter.

Technical issues are usually rare regarding issues with a host, but when clients update their own site, they may “break” things, which then requires technical support to remedy. With one of our package deals, you can use your monthly hours toward updates and/or technical support, whatever you might need that month.

website maintenance packages
for site updates and/or technical support
have your cake
$89/month
for yearly plan ($1,068)
$99/month
for month-to-month plan
half off hosting with our recommended host for duration of subscription
1 hour per month*
2 stock photos for updates**
Marketing Bonuses***
3
 segments insights from Google® analytics
(See explanation below)
SEO Updates for 1 page
$59/additional hour
icing on the cake
$215/month
for yearly plan ($2,580)
$239/month
for month-to-month plan
free hosting with our recommended host for duration of subscription
3 hours per month
5 stock photos for updates**
Marketing bonuses***
6
 segments insights from Google® analytics
(See explanation below)
SEO Updates for 5 pages
$49/additional hour
eat it, too
$429/month
for yearly plan ($5,148)
$479/month
for month-to-month plan
free hosting with our recommended host for duration of subscription
5 hours per month
10 stock photos for updates**
marketing bonuses***
all 10 segments insights from Google® analytics
(See explanation below)
SEO Updates all pages
$39/additional hour
let us do the work.

*Monthly hours do not roll over from month to month. Technically, your subscription is a reservation for a certain number of hours of support and/or updates per month, not the hours themselves. 

**Stock images do roll over from month to month.

***The time required needed to provide your Marketing Bonus items do not count against your monthly hours.

seo (Search Engine Optimization) updates
Why is SEO important?
How many other situations do you have where customers are looking for YOU, rather than the other way around?! 

Make it easy for your prospects to find you. Paid rankings work best, but can be expensive. Maintaining your site's SEO is your next best (and cheapest) method of working your way up the ranks.

SEO, in a nutshell, is an overarching effort that seeks to increase your non-paid ranking in search engines. 

Several factors affect how SEO is determined:

  • useful and relevant content aligned with your industry's search queries
  • SEO keywords
  • site structure
  • active links
  • social media integration
  • and more

With a maintenance subscription, we will help you write SEO keyword content up front, then continue to massage that content based on how people in your industry are searching for sites like yours. Revising your site's SEO content as necessary helps you stay on top of trends, changes, and hot topics in your field, boosting your rank over your competitors who are not tending their sites.

Google® analytics segments & insights

When it comes to free tools, it's hard to beat Google® Analytics. In some businesses, a person or a whole team is dedicated to examining the data from analytics. Logicalinks does not provide "deep-dive" analytics, but we do offer month-to-month comparison data from 10 different segments that are important to keeping tabs on the behavior of your website visitors.

Your website maintenance and support packages offer different options for monthly feedback in these areas.

  1. New or Unique Visitor Conversion
  2. Sources for Incoming Traffic
  3. Interactions per Visit (Pages/Sessions)
  4. Return Visitor Conversion
  5. Value per Visit
  6. Bounce Rate
  7. Lead Generation Costs (Cost per Conversion)
  8. Exit Pages
  9. Page Views
  10. Average Session Duration
photo/video
photography/video processing & production
Individual headshot Prices 
basic
$59/person
10 shots/poses
1 final digital image
0 clothing change
1 backdrop choice*
$15/person
per clothing change
$30/additional
backdrop change
popular
$69/person
11–20 shots/poses
2 final digital images
1 clothing change
1 backdrop choice*
$15/person
per clothing change
$30/additional
backdrop change
deluxe
$89/person
21–30 shots/poses
3 final digital images
1 clothing change
2 backdrop choices*
$15/person
per clothing change
$20/additional
backdrop change
group shot prices
the pack
2–5 people
$99/group
10 shots/poses
1 final digital image
$10/five extra poses
$20/additional
final images
the gang
6–10 people
$149/group
10 shots/poses
2 final digital images
$10/FIVE EXTRA POSES
$25/additional
final images
the gaggle
11–20 people
$249/group
10 shots/poses
3 final digital images
$10/FIVE EXTRA POSES
$25/additional
final images
architectural—Internal & external

If you have created a business environment that is visually pleasing, it can serve as a draw for potential employees, a way to communicate that you pay attention to every aspect of your business, or simply a statement that you enjoy working in beautiful surroundings. Whatever the reason, Logicalinks can show off the details of your workspace to its best advantage.

Drone photography coming soon!

work locations

Whether it’s construction sites, landscaping, plumbing, or any one of  numerous other possibilities, we can highlight your business at the point where it happens. Work site photography is great for showing the scope of the work you do, the safety precautions you implement, how you organize the work, and so much more. The harder, more complicated, or even more dangerous your work is, the more value-to-cost you can convey to your customers with work-site photos.

Drone photography coming soon!

service & product performance shots

The services and products your business offers are best communicated through showing exactly how the services are performed or how the products are used. Additionally, showing your actual employees provides a uniqueness to your images that stock photography simply cannot provide. From including uniforms to showing your brand name, service and product performance shots set your photos apart from the competition.

product glamour shots

Whether in a catalog or online, if your business offers products, you want them to be shown in the best possible light, literally and figuratively. Customers expect to see products from multiple sides with important details highlighted. Logicalinks knows how to position your products to maximize their best selling points—whether it’s reproducing bright colors or showing reflection off of chrome, we can show off your products in a way that helps them sell.

highlight the best side of your people, products, places, and services
make your images look better

Videos are an easy way to offer instructions for your products and services, to communicate in a more natural way who your company is and what you represent, or to advertise an upcoming event to build excitement.

Whether you want to film your staff in their work environment or to show a how-to video about your product, we can create a video to accomplish your purpose.

At Logicalinks, we offer help with the following:

Storyboarding: The art of drawing out the entirety of your video, showing step-by-steps shots and scenes with simple line drawings and direction notes. Thinking through the sequences ahead of time give you a good idea of the resources, settings, and actors needed to accomplish your vision.

Dialogue: Logicalinks can help you create the actual words used in a scripted video. This can not only help with your marketing message, but we can advise on dialogue that fits into your video's time frame.

Voiceover: Logicalinks does not provide actual voiceovers, but we have connections with those who do and will be glad to assist you in finding a resource that suits your needs.

Filming: We currently film in 1080p which is sufficient for most high-resolution needs. We do not use professional boom mics for sound, but we do offer remote mics which offer excellent sound quality for budget videos.

Editing: We assemble video clips using Adobe Premiere and utilize Adobe After Effects for a wide variety of special effects.

Special Effects: Logicalinks can handle simple effects that work best for the types of videos mentioned... product and company videos, instructional aids, and event videos. Any significant effects needed would have to be handled by a third-party contractor.

Logicalinks offers final publication of your video in formats that work well in all major browsers, mobile devices, television screens, and display monitors. We also offer formats that can be embedded into your PowerPoint and Keynote presentations.

Video prices are by quote only due to the numerous variables involved.

Lights! camera! action!
BRAND IDENTITY
DEVELOPMENT
Consistent messaging and delivery builds and strengthens brand recognition and customer loyalty for maximum impact.
create a valuable brand
MARKETING EVALUATION & PLANNING
Thriving in business requires more than offering a good product or service. Knowing how to market across channels is essential.
craft a sustainable plan
ONE-OFF CREATIVE
Possibilities
In the course of doing business, something unique is sometimes needed. Find out the ways Logicalinks can help you.
examine what works for you
branding
brand identity development

Many people hear the word "brand" in relation to a business and automatically imagine a company's logo. While a logo is an important part of the visual reflection of a business, their brand is so much larger and more important than that one element.

A brand encompasses every facet of the customer-facing business. Branding also aligns closely with that business's reputation. Here are some examples of how branding is woven into a company's presentation and reputation:

  • Service employee uniforms (Fast-food restaurants)
  • Fleet vehicles (Geek Squad® or UPS®)
  • Humans answering customer service phones (Jake at State Farm® or Zappo's®)
  • Package design (Apple®)
  • Store layout (Apple, again)
  • Wide selection and fast delivery (Amazon®)

When non-visual aspects of a business merge to form associations with the visual, those visuals should adequately reflect at least some of the most important aspects of your business. That's where your logo comes in.

Logo Design

Logicalinks will work with you to create a logo that is specifically designed to reflect your business and which is attractive and memorable to your audience. We do not work with logo templates, as we believe it is important to provide as unique a visual as possible.

Regardless of design package you choose, we provide the following to our clients:

  • A custom logo that will be reproducible in various formats and colors (for example, full-color on a large poster to one-color on a giveaway pen)
  • A reference booklet containing best-use practices for each format, font information, and values for RGB, CMYK, Pantone®, and hexidecimal colors (If you aren't sure what these terms are, we explain them in the reference booklet.)
  • File storage of your logo in the cloud for one year

At the prices listed below, we do NOT provide market research prior to the creation of your logo. Contact us for a quote if market research is essential to your decision making.

Design from exact Sketch
(You know what you want, you just need it in the proper formats)
refined
$299
1 finished logo based on your exact sketch
2 font options
1 revision
Design from rough Sketch or example
(You sort of know what you want, but want to see expansions on it)
Sketch/example
One-shot
$499
1 logo design based on sketch or example
2 font options
3 revisions
SKETCH/EXAMPLE
Two-shots
$749
2 logo designs based on sketch or example
2 font options per design
3 revisions to one design
SKETCH/EXAMPLE
three's a charm
$999
3 logo designs based on sketch or example
2 font options per design
3 revisions to one design
Design from concept
(You know what you want to communicate, but aren't sure what it should look like)
concept
one-shot
$999
1 logo design from concept
2 font options
3 revisions
concept
two-shots
$1,899
2 completely different logo designs from concept
2 font options per design
3 revisions to one design
concept
three's a charm
$2,799
3 COMPLETELY DIFFERENT logo designs from concept
2 font options per design
3 revisions to one design
Let's get going on a memorable logo

Your business card is, without question, the printed marketing item that every business uses to connect, to share information, and to reinforce brand identity. Some say that business cards are "old school," but until everyone has ID chips under their skin, we believe cards are still a very useful way to stay in a prospect's mind... or at least, in their wallet.

Logicalinks strikes a balance between creativity and readability with their card designs. We can work with a number of shapes, papers, colors, and special treatments to provide a card unique to your business without sacrificing the legibility of important information.

Your business card may be second only to a handshake in business parlance. 

Depending on your choice of printer, we create business cards that will have an consistent and integrated design with the rest of your marketing efforts. These pieces will be properly designed according to printer specifications and kept on file in cloud storage for one year.

Visual brand identity packages that complement the logo design packages are available to ensure your business has a professional, integrated appearance across the board.

We currently provide only designs for business cards, but have plans to sell actual cards to you directly soon.

visual brand identity packages
the cubicle
(Business Card Only)
$179
2 business card designs*
1 revision to one design
additional revisions:
$50 each
the office
$349
2 business card designs*
2 Letterhead Designs*
2 business envelope Designs*
Each unique design is reflected across business card & stationery design.
1 revision to one design for each item
additional revisions:
$50 each
the corporation
$579
2 business card designs*
2 Letterhead Designs*
2 business envelope Designs*
2 folder designs*
2 PowerPoint or keynote template designs (6 slides)
Each unique design is reflected across business card & stationery design.
1 revision to one design for each item
additional revisions:
$50 each
*This is design only.
We plan to offer actual cards & stationery items for sale soon.
Let's create an amazing corporate look

Your stationery is probably the most formal corporate aspect of your business. It's the item associated with bills, letters, invoices, receipts, notifications, and more. A professional design is essential for this area of direct customer and prospect communication.

Letterhead, Envelope, Folder

Depending on your choice of printer, we create letterheads, envelopes, and folders that will have an consistent and integrated design with the rest of your marketing efforts. These pieces will be properly designed according to printer specifications and kept on file in cloud storage for one year.

We offer visual brand identity packages that complement the logo design packages to ensure your business has a professional, integrated appearance across the board.

visual brand identity packages
the cubicle
(Business Card Only)
$179
2 business card designs*
1 revision to one design
additional revisions:
$50 each
the office
$349
2 business card designs*
2 Letterhead Designs*
2 business envelope Designs*
Each unique design is reflected across business card & stationery design.
1 revision to one design for each item
additional revisions:
$50 each
the corporation
$579
2 business card designs*
2 Letterhead Designs*
2 business envelope Designs*
2 folder designs*
2 PowerPoint or keynote template designs (6 slides)
Each unique design is reflected across business card & stationery design.
1 revision to one design for each item
additional revisions:
$50 each
*This is design only.
We plan to offer actual cards & stationery items for sale soon.
Let's create an amazing corporate look

Presentations are often the culmination of your team's efforts to make the final push for a sale. You don't want your the good impression you've made to spiral down the drain as the result of a poor presentation.

branded Presentation Templates

Allow Logicalinks to create a template for your Keynote or PowerPoint presentations. We focus on creating designs that integrate with your brand, but which then "get out of the way" and allow your speaker and their content to have everyone's attention.

As part of your template package, we will include an e-book with best practices on delivering a knock-out presentation.

BRANDED KEYNOTE OR POWERPOINT PRESENTATION TEMPLATE

$199
2 template Design options
1 revision to one design
5 master slides included:
Title, Chapter, three variations of blank
additional revisions: $50 each
custom presentations

We also offer complete Keynote or PowerPoint presentation design for when your audience needs to be wowed. These custom presentations offer custom imagery, graphs, animations, slide transitions, and font choices that will work together beautifully to enhance the delivery of your content.

Custom presentations are by quote only due to the number of variables involved.

Miscellaneous

In the course of doing business, you may find something is needed outside of your planned marketing efforts. Below are a few items that might fall into the One-Off category. And if you don't see it here, request it!

  • Custom Illustrations
  • Special Photography Treatments
  • Event Items
    • Posters
    • Signage
    • Name Tags
    • Photography

Miscellaneous creations are by quote only due to the number of variables involved.

Custom imagery for a custom Keynote presentation, telling a specific story
Let's do something different
marketing
marketing evaluation & planning

You might not know exactly what you want or need when it comes to marketing. Don't feel bad about that... we probably don't know much about your specialty either. That's why we count on people with experience to lead us through the maze of options to the best solution.

At Logicalinks, we offer one FREE, half-hour phone consultation prior to the start of any project to help determine if partnering with us can lead your marketing efforts toward greater success.

Initial Consultation (Free 1/2-hour by phone)

Prior to our discussion, you will be invited to submit a form covering these items:

  • goal of your project
  • scope of the project
  • desired timeframe from start to completion
  • existing resources you have to assign to the project
  • your budget

After Logicalinks receives your submission, we will set up a time to discuss your project. We will also discuss:

  • additional resources that might be required
  • our availability based on your timeline
  • realistic expectations based on all of the above
RESERVE YOUR FREE HALF-HOUR CONSULTATION NOW!

Effective marketing starts with a comprehensive evaluation and analysis of a snapshot of your business where it is right now. Planning is the strategy of determining how to move your business to where you want it to be in fixed time increments... six months, one year, five years, etc.

how it works
  1. Logicalinks, LLC will conduct a SWOT analysis of your current marketing efforts in relation to your business's position in the marketplace. (SWOT is an acronym for Strengths, Weaknesses, Opportunities, Threats.) Examined in this analysis will be your print & web marketing, your brand identity, and your marketing delivery methods. 
  2. We will also conduct internal surveys to understand your processes, as well as external surveys to uncover how your customers view your business.
  3. We will discuss your short-term and long-term goals as they compare to the feedback from the analysis, staff, and customers.
  4. We will work with you to determine and understand your target audience(s), known as a persona. It is around meeting the needs of and connecting with this persona that will drive the strategy of your marketing plan.
  5. Combining your goals with the analysis results and gearing those results toward the personas will result in an overall strategy, as well as tactics and actions. This plan will be the blueprint of your marketing efforts going forward.

At the conclusion of the evaluation, goals may need to be adjusted to stretch your strengths into the opportunities uncovered in the analysis process. Conversely, goals may also need to be adjusted to align more realistically with current conditions and resources. Knowing where your business stands and choosing the best path forward is vital information that cannot be underestimated in value.

WHAT YOU WILL RECEIVE
  • Written SWOT analysis
  • Compiled feedback from internal and external sources
  • Target audience persona defined
  • Short-term and long-term marketing goals defined
  • Budget determined and allocated
  • Overall strategy blueprint created
  • Short-term and long-term tactics defined
  • Action plan defined and assigned to appropriate resources
why you need a plan

If your business has a plan, and all of your staff knows their place in it, then it is easy to measure your progress and plot your way forward.

If no plan exists, your staff may be working hard, but they may also be working at cross purposes or even against one another.

All marketing evaluations and plans are by quote due to numerous variables.

plan the work. work the plan.

What's the Difference?

To understand the difference and the interplay between goals, strategies, tactics, and plans, we will define them and offer one, narrow example of how they might function in the real world.

It is important to note that each aspect of the plan must be measurable. If progress or regress is observable and measurable, then effective support or correction is possible. 

Definitions

GOAL

Overall desired result you hope to achieve; should be based on your current resources and position in the marketplace

strategy

Method or plan used to move toward your goal; should be based on a direction that engages your target audience response toward goal 

tactics

Practical ways and means to accomplish the strategic vision; flexibility based on feedback is most vital here, thus most important area for measurability

actions

Specific tasks that fulfill the requirements of the tactics; failure to deliver here will affect everything above

Simple Example

SITUATION

Yoga studio is experiencing membership decline among older members as surrounding neighborhood changes.

GOAL

Increase revenue by 10% each of next three quarters and offset average membership revenue decline of 5% per quarter

strategy

Connect with prospect leads among 25 to 65-year-olds within 10 mile radius with disposable income; emphasize health benefits of yoga.

tactic

Engage social media outlets and email & direct marketing using lists targeted for age, interests, & neighborhoods. Offer free introductory class & discount coupons to generate interest organically

actions

Create sales & info ads, emails, mailers and distribute at pre-determined intervals according to plan and budget; solicit feedback & testimonials. Set up free classes & generate coupons

creatives
one-off creative possibilities

In the course of doing business, you may find something is needed outside of your planned marketing efforts. Below are a few items that might fall into the One-Off category. If you don't see what you're looking for on this list, ask us if we can accommodate your request!

  • Custom Illustrations
  • Special Photography Treatments
  • Event Items
    • Posters
    • Signage
    • Name Tags
    • Photography

Miscellaneous creations are by quote only due to the number of variables involved.

Let's do something different
This sounds great! I want more info... or maybe a free site evaluation. Take me there!

Service Expertise

What is "service expertise?" This is our best guess at being able to provide the professional services you need from start to finish, based on our experience, proficiency in softwares, and comfort level with project scope.

Print collateral
99%
Photo Processing & Production
95%
brand identity
90%
one-off creatives
85%
web design & development
90%
video Processing & Production
50%
marketing evaluation & planning
85%

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