Before & After Various Site Designs
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The examples above of before and after designs are a visual indication of the impact that can be made when visitors come to your site. The layout, colors, and navigation all play a crucial role in determining how a site user will experience your business, for good or ill.
Some of these were created in the days before smart phones and tablets, but the designs still hold as being solid, effective interfaces. And that's why the importance of thoughtful design should be applied, no matter the technology that exists today... or that will exist tomorrow.
While it's true that some site builders have made DIY website popular, there's no substitute for a designer's eye, a marketer's language, and a web developer's interface experience.